{"id":74732,"date":"2020-02-28T03:36:22","date_gmt":"2020-02-28T03:36:22","guid":{"rendered":"http:\/\/onyxstudio.us\/discovery\/?p=74732"},"modified":"2020-10-09T06:46:07","modified_gmt":"2020-10-09T06:46:07","slug":"motion-graphic-ion-orchard","status":"publish","type":"post","link":"https:\/\/onyxstudio.us\/discovery\/motion-graphic-ion-orchard\/","title":{"rendered":"Motion Graphic &#8211; ION Orchard"},"content":{"rendered":"<p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;80&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; top_divider=&#8221;hills-opacity&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; align_mobile=&#8221;align_center_mobile&#8221; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;74746&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;nine-sixteen&#8221; shape=&#8221;img-round&#8221; radius=&#8221;xl&#8221; shadow=&#8221;yes&#8221; shadow_weight=&#8221;lg&#8221;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;fontsize-155944&#8243;]ION Orchard, MediaTecture[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;p&#8221; text_size=&#8221;h4&#8243; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-357766&#8243;]ION Orchard is the icon of fashion, luxury, and prestige on the world-famous Orchard Road in Singapore.<br \/>\nI was assigned to design the motion graphics for the curvy screen on the facade, photo-shooting and design <a style=\"color: #006cff;\" href=\"https:\/\/onyxstudio.us\/discovery\/print-design\/\"><u>the pamphlet<\/u><\/a> for the client.[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;p&#8221; text_size=&#8221;h4&#8243; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-357766&#8243;]<strong>Goal:<\/strong><br \/>\nShowcase the artistic visual style of the landmark, breathe new life into the building using techniques including projection mapping, etc.[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;p&#8221; text_size=&#8221;h4&#8243; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-357766&#8243;]<strong>Challenges:<\/strong><br \/>\n1. Super low resolution limits the number of details shown on screen;<br \/>\n2. Two balconies at the center of the screen block the focus of most video content;<br \/>\n3. The curvy screen is blocked by multiple columns.[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;78012&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;2&#8243; overlay_alpha=&#8221;80&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; top_divider=&#8221;hills-opacity&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":74737,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,43],"tags":[],"class_list":["post-74732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motion-graphic","category-video"],"_links":{"self":[{"href":"https:\/\/onyxstudio.us\/discovery\/wp-json\/wp\/v2\/posts\/74732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onyxstudio.us\/discovery\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onyxstudio.us\/discovery\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onyxstudio.us\/discovery\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/onyxstudio.us\/discovery\/wp-json\/wp\/v2\/comments?post=74732"}],"version-history":[{"count":0,"href":"https:\/\/onyxstudio.us\/discovery\/wp-json\/wp\/v2\/posts\/74732\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onyxstudio.us\/discovery\/wp-json\/wp\/v2\/media\/74737"}],"wp:attachment":[{"href":"https:\/\/onyxstudio.us\/discovery\/wp-json\/wp\/v2\/media?parent=74732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/onyxstudio.us\/discovery\/wp-json\/wp\/v2\/categories?post=74732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/onyxstudio.us\/discovery\/wp-json\/wp\/v2\/tags?post=74732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}