ION Orchard, MediaTecture

ION Orchard is the icon of fashion, luxury, and prestige on the world-famous Orchard Road in Singapore.
I was assigned to design the motion graphics for the curvy screen on the facade, photo-shooting and design the pamphlet for the client.

Showcase the artistic visual style of the landmark, breathe new life into the building using techniques including projection mapping, etc.

1. Super low resolution limits the number of details shown on screen;
2. Two balconies at the center of the screen block the focus of most video content;
3. The curvy screen is blocked by multiple columns.