ION Orchard, MediaTecture

ION Orchard is the icon of fashion, luxury, and prestige on the world-famous Orchard Road in Singapore.

I was assigned to design the motion graphics for the curvy screen on the facade, photoshoots and design the pamphlet for the client.

Goal:
Showcase the artistic visual style of the landmark, breathe new life into the building using techniques including projection mapping, etc.

Challenges:
1. Super low resolution limits the number of details shown on screen;
2. Two balconies at the center of the screen block the focus of most video content;
3. The curvy screen is blocked by multiple columns.